"Are You Ready to FINALLY Launch or Grow Your Speaking Business?"
In just four days, you will not only learn everything you need to build a speaking business, but you’ll also actually do the work, create a marketing action plan, and put together an amazing presentation!
- Are you serious about starting and building a successful speaking business?
- Would you like to be known as “the #1 speaker” in your niche so that people find you and you can command higher fees?
- Do you want to have a great presentation that holds your audience’s attention, makes you memorable, and gets you referrals and recommendations?
And would you like to do it all in just 4 days?
*** Next Scheduled Dates ***
October 13-16, 2011
Dear Aspiring Speaker,
Are you an experienced professional, a content expert, or a
passionate individual with a message who would like to turn that knowledge, expertise, and
passion into a career?
If so, then The Speaking School is for you!
This unique in person workshop is actually two 2-day seminars in one:
The Business of Speaking (10/13 -10/14)
2 days of hands-on work where you will make decisions, select a
niche, create a marketing plan that works for you, and walk away with a step by step action plan
to get you results!
The Craft of Speaking (10/15 -10/16)
2 days of interactive teaching and training where you will create your speech
outline, write and practice three stories, learn the art of humor and
storytelling, develop your opening and closing, and leave with a completed
presentation in hand!
You can sign up for either one alone or register for both and save!
Here’s what we’ll cover over the four days (remember, you
can sign up for either seminar individually or sign up for both and save!):
Seminar 1
The Business of Speaking
Day 1:
Block 1 – Defining Your Position
(9AM-Noon)
The biggest mistake speakers make is trying to speak to too
broad a market. Even if your topic could work for anyone and everyone, if you
try to market it that way you will never stand out. Day one begins by
addressing this crucial topic. You will learn the importance of proper
positioning, and get the advice and information you need to select a niche,
create a topic for that niche, and develop titles and subtitles that draw your market’s
attention.
This is an interactive experience, so you will spend a good
portion of the morning actually coming up with ideas for your market, niche,
topics, and titles and getting feedback on them from the instructors and group.
By the end of this
session you will have:
- Identified
your potential markets based on your interests, backgrounds, expertise,
and passion
- Focused
those markets into a tight niche you can dominate
- Identified
your ideal buyer
- Selected
a marketable topic to present to that buyer
- Created
a title and subtitle that attracts interest
- Created
a positioning statement and elevator pitch you can use in person, on your
website, and in your printed materials
Lunch Break
(Noon-2PM)
Use this time to unwind, eat, check in back home, and, most
importantly, think about and work on the material you learned in the morning!
Session 2 – Picking Your Revenue Model
(2PM-5PM)
There is more than one way to make money in the speaking
business. In fact, there are many, but most speakers focus on just one: getting
speaking fees. Depending on your market and topic, there may be more effective
and profitable ways for you to make money in the speaking business.
In this session, you will learn the many different options
you have to monetize your speaking business and decide which ones work best for
you. You will also learn how to price your offerings, and create a “menu” of
products and services to create for your business. If you’ve never created a
product or written a book before, don’t worry! You will learn about the tools
and methods you need to get those things done.
By the end of this session you will have:
- Learned
the many options you have to monetize your speaking business
- Selected
a revenue model for your speaking business
- Created
a pricing structure for your products and services
- Developed
a list of products and services to create
- Prioritized
your product creation activities
- Learned
the tools you need to create you products and services
Nighttime
Take a break, relax and process all the great work you’ve
done for the day. Or if you’d prefer, take advantage of the fact that we are
only 15 minutes away from downtown Las
Vegas.
Participants from the March 2010 Speaking School
Day 2:
Session 3 – Creating Your Marketing Plan
(9AM-Noon)
You could be the best speaker in the world, but if nobody
knows who you are you’ll never succeed in the business. In this session you
will learn about the top strategies you can use to market your speaking
business. You’ll also send time deciding for yourself what methods you want to
use. There is no single “best” marketing strategy; in this session, you’ll
assess your strengths, weaknesses, and resources, as well as your target
market’s behavior to develop a marketing plan that works for you.
By the end of this session you will have:
- Learned
the top methods you can use to market your speaking business
- Selected
2-5 marketing strategies that leverage your strengths and interests
- Developed
a list of tools and materials you need to create for your marketing
efforts (along with resources and methods you can use to create those materials).
- Created
a plan to implement those strategies effectively and consistently
Lunch Break (Noon-2PM)
Use this time to unwind, eat, check in back home, and, most
importantly, think about and work on the material you learned in the morning!
Session 4 – Constructing Your Step by Step Implementation Plan
(2PM-5PM)
All the learning in the world is useless if you don’t do
anything with it. To finish out the seminar, you’ll pull together everything
you’ve learned and create a step by step implementation plan so that when you
get back to work, you’ll have no excuse not to start rocking and rolling!
In this session you can answer any and every question you
may still have and clear up any confusion about the speaking business. Fred and
Avish will work with you to help you make the decisions you haven’t yet made,
and then you will prioritize all your “to-dos” into a simple but effective plan
you can follow to success!
By the end of this session you will have:
- Caught
up on any work/decisions/plans you fell behind on from the first three
sessions
- Created
your step by step implementation plan so you know exactly what to do when
you get back to work.
- Answered
any and every question you have about how to build your successful
speaking business!
Seminar 2
The Craft of Speaking
Day 1:
Session 1 –Identifying Your Natural Speaking Strengths
(9AM-Noon)
Day one of the presentation skills workshop kicks off with
the most important speaking topic there is: being authentic. You’ll learn what
it means to be authentic and why it’s important, and then you’ll participate in
some exercises to help you discover what your natural speaking strengths are.
The exercises come from the world of improv comedy, which
means that they are very interactive and very fun! Don’t worry if you never
performed improv and don’t think you’re very funny; the exercises are simple
and fun, and Fred and Avish will teach you everything you need to know to make
the most of them.
You will also learn and practice the basics of great presentation
skills. The session will wrap up by showing you how to access your true
creativity, and you will spend some time generating a tremendous amount of
content you can use as stories and material for your speeches, as well as
putting together a rough outline for your full presentation.
By the end of this session you will have:
- Learned the importance of “authenticity”
- Identified your natural strengths as a speaker
- Learned the basics of great presentation skills
- Created a rough outline for your full presentation
- Brainstormed a list of potential stories you can
use in your speeches
- Learned how to tap into and develop your
creative power
Lunch Break
(Noon-2PM)
Use this time to unwind, eat, check in back home, and, most
importantly, think about and work on the material you learned in the morning!
You will also have some “homework” from the morning session
– every attendee will have to put together one of their stories to present to
the group in the afternoon session.
Session 2 –Using Humor
(2PM-5PM)
This session begins with each attendee presenting the story
they put together during the break. The instructors and other attendees will
give feedback and advice on both the content and delivery of the story to make
sure every speaker and every story is as strong as possible.
You will then learn the ins and outs of adding humor to your
presentation. Even if you are not a comedian or humorist, if you can add a
little humor to your presentations your audiences will love you. Fred and Avish
will use improv comedy exercises to show you how to use humor that is natural
to you without having to write “jokes.”
By the end of this session you will have:
- Learned how to apply humor to your presentations
- Practiced multiple techniques to make you a more
engaging and funnier speaker
- Presented your first story and received feedback
on it from the instructors and group
- Received feedback on your fleshed out outline
Nighttime
Take a break, relax and process all the great work you’ve
done for the day. Or if you’d prefer, take advantage of the fact that we are
only 15 minutes away from downtown Las
Vegas.
Participants from the November 2008 Speaking School
Day 2:
Session 3 – Opening, Closings, and Storytelling
(9AM-Noon)
Many speaking experts say that that two things the audience
will remember the most after your presentation is the first thing you say and
the last thing you say. As such, developing a strong opening and closing to
your presentation is critical.
In this session, you will learn techniques to open and close
your presentations effectively. We will also focus on tips and techniques you
can use to tell better stories.
Finally, you will present a second story (different from say
1) which you have added humor to, and the group and instructors will give you
feedback and advice to make it as strong as possible.
By the end of this session you will have:
- Learned methods to open and close your
presentation
- Presented a humorous story and received feedback
from the instructors and group
- Learned techniques and guidelines to use
audience interaction
- Learned tips and techniques to improve your
storytelling
- Learned to create sound-bytes in your points and
headings to be memorable
Lunch Break
(Noon-2PM)
Use this time to unwind, eat, check in back home, and, most
importantly, think about and work on the material you learned in the morning!
Session 4 –Tying it All Together
(2PM-5PM)
By the time you finish this session, your will have a
completed speech that you could present the very next day if you needed to. To
start this session, you will present an opening and close to your presentation,
and we will help you tweak it until it they are both strong and memorable.
Then you will learn more tips to make your presentations
strong and effective, and you will spend time fleshing out and completing a
detailed outline for your presentation.
Every attendee will then present a new, third story, again
receiving feedback from the instructors and group.
You will be able to have any and every question about
putting together and delivering answered for you before you leave. When the
session wraps, your presentation will be done and you will have the tools to
continue to create powerful, effective, memorable, and funny speeches!
By the end of this session you will have:
- Presented your opening and closing
- Presented your third story and received feedback from the instructors and group
- Created a detailed outline with an opening,
three points, stories for each points, and a closing
- Answered any and every question you have about
putting together and delivering a great presentation
- Caught up on any work/decisions/plans you fell
behind on from the first three sessions
How is The Speaking School Different from Other Professional Speaking Programs?
Let's be honest, there are a BUNCH of people out there who teach people this stuff. Some of them good, some of them NOT so good.
Here are a few reasons why you should select this program:
You Will Do a LOT Of Work!
In both Fred and Avish's experience, the most frustrating thing about putting on seminars is that people leave the event and don't actually do anything!
To counter that, in this event you'll be doing the work while you're there! You'll pick a niche and topic. You'll create a marketing plan. You'll put together a presentation. You'll practice your speech and receive feedback.
In short, you will leave the event having already done the work you need to start building your business!
Limited to a MAXIMUM of 12 People!
That's right. Our goal isn't to pack in as many people as possible. We only let at most 12 people attend. Sometimes it is even less, but there are never MORE than 12 people.
What does this mean for you?
An UN-BELIEVABLE amount of personal attention.
With two instructors and at most 12 attendees, we can be sure that every single person walks out of there completely satisfied and ready to build their speaking business.
Additionally, it's very important to have people around (other than Fred and Avish) to give you feedback on your work. The other people in the group will be your additional feedback providers.
Where is the Event Held?
We only do the event in Las Vegas. Sorry, we know it's such a boring city, but it will have to do.
We WILL make sure that there is time for FUN. BUT, that fun will be related to our topic. We'll have fun and be learning at the same time. WHAT A CONCEPT!!!
Where Do You Stay?
The event takes place at Fred's house in Henderson, NV. A small number of attendees will be able to stay at the house. For everyone else, there is a hotel within a two minute drive of the house.
When is This Event?
We only offer the event twice a year at this point. Once in the Spring and again in the Fall.
The upcoming event will be on October 13-16, 2011.
Does That Mean You're only Training 24 People This Year?
That is 100% correct. That is the MAXIMUM number of people we will work in the next 12 months.
Can Anyone Come to This Event?
Absolutely not. We MUST interview you after you send in your deposit. If for any reason we feel that we can't help you, then we will immediately refund your money.
Why do we do it this way? Because we want to make SURE we can improve your speaking skills. If not, we don't want your money & we don’t to waste your time, either.
Frankly, there are certain people who just aren't right for this type of training. How can we tell? Trust me, we can tell AND it's our butts on the line if we don't choose wisely. So don’t be offended if we tell you that it’s not right for you.
If we don't choose properly you'll get all the training and we'll not get a penny of compensation. NOT a good deal for anyone. That's why we're so selective!
How Long is the Training?
Four days. Two days on the business of speaking, and two days on the craft of speaking. We start at 9AM on Thursday and end at 5PM on the following Sunday.
What is Your Investment?
Each two day seminar is $1,250.
However, if you sign up for both you can save $500 and pay only $1,997!
(Note: The balance will be due by the start of the program.)
To reserve a place you need to send us a NON refundable deposit of $500 for an individual seminar ($1000 for both). We will then call to interview you (if it's not a fit, we will refund your deposit).
There is NO other speaker training like this around!
This is a unique event. No one does it this way because frankly, most of those who teach speakers are more interested in lining their own pockets than in truly helping you become a great speaker.
(Lou Heckler's training being a NOTABLE exception - we think Lou is great!)
We certainly don't mind making money, but it's AS important that we deliver!
100% Guaranteed!
The Speaking School is a decent investment of time and money
BUT, we guarantee you'll get the best, and most concentrated training anyone can get as a speaker.
If we don't live up to YOUR expectations, the training is FREE. That's right. We'll refund 100% of your money. Even on the last day!
You MUST be satisfied when you leave or "it's on us!"
Remember:
- The investment includes 4 days of intense, in depth training
- Feedback delivered to you based on your exact needs
- Lunch at the house is included on all four days
- The first four registrants have the option of staying at the house - for FREE (that's right - you won't even have to pay for a hotel room!)
And it is all 100% Guaranteed! If we don't live up to YOUR expectations, we'll refund 100% of your money. You’ve got nothing to lose, so what are you waiting for? Spots are very limited so get your deposit in now by clicking the order button below.
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Sign Up Only for
Seminar 1: The Business of Speaking
October 13 & 14
($500 deposit, $750 due by October 13)
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Sign Up Only for
Seminar 2: The Craft of Speaking
October 15 & 16
($500 deposit, $750 due by October 15)
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Sign Up for Both Seminars and Save!
October 13 - 16 ($1,000 deposit, $997 due by October 13)
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P.S.- Remember - there are only 12 spots available. Once they are filled up, that’s it! Don’t delay – reserve your spot now.
Plus Order now and receive the following bonuses:
BONUS #1: Improv for Speakers DVD (a $200 Value) - don’t waste your time learning “robot-style” speaking skills. Get the real inside scoop on how to speak naturally on any stage – in front of any audience. This is a great “refresher course” to have around after you leave the bootcamp.
BONUS #2: Info Products Seminar – If you’re a speaker, you need to know how to create your own information products. That way you can make money while you sleep rather than go out and do gigs – plus you can do unpaid gigs that allow you to sell your products. It’s just a good idea all around. And this info packed audio recorded at Fred Gleeck’s one day event will give you everything you need to know to start your own info product empire.
